And yet, despite this fundamental limitation, attribution remains central to how most marketing decisions are made today. In ...

Northbeam, the leader in marketing attribution, today launched its new Clicks + Deterministic Views attribution model, giving marketers a complete picture of how campaigns drive purchases. The ...

Influencer marketing is no longer a side experiment in marketing budgets. It’s a major growth engine for brands that know how ...

Your marketing data doesn’t need to be perfect — but it does need to be unified. Industry expert Jessica Hatzis explains how.

For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or ...

For the AI era, Seedtag engineers developed a model that thinks like a human. The neuro-contextual AI model, "Liz," combines natural-language processing and advancements in neuroscience principles to ...

Organizations can capitalize on the digital marketing measurement market by adopting unified, AI-driven tools for accurate data attribution, optimizing resources, and enhancing campaign ...

I dati sono il tuo miglior alleato per ottimizzare il funnel di vendita e garantire il successo della tua azienda.

Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable ...

Advertisers trying to measure the impact of a recent campaign see a bunch of clicks and impressions, but have no idea which companies engage with the ads. Traditional attribution models fall short -- ...

Dreamdata, a B2B marketing analytics platform, has secured a $55 million Series B round of funding, the company told ...