Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...

Let us start with the basic marketing 101 principles everyone forgets when it comes to actually implementing a strategy. First off, define your target market and audience – this is vital as it creates ...

You’ve probably been hearing the term “content marketing” a lot lately. Your competitors are either doing it — or planning to — but you have no idea what it is. Here’s what you need to know. Many ...

Marketing using social channels is not a new endeavor, but it has been growing in popularity and many businesses will feel like it has evolved into some new spaces in 2023 if they haven't been paying ...

In case you hadn’t heard, Facebook plans to introduce a dislike button in the very near future. Actually, according to CEO Mark Zuckerberg, the company plans to add buttons that allow users to express ...

“Marketing is the lifeblood of any successful apartment community,” said Matthew Mehon, director of marketing for Marquette Management in Naperville, Il. “It’s the engine that drives leads, fuels ...

Steve Jobs said it first in 1996: Content is king. And countless marketers, strategists, and industry leaders have chanted this three-word mantra ever since. While the digital landscape has ...

The 2022 general elections are now less than three weeks away, as mail-in ballots will be mailed out to voters in Colorado the week of Oct. 18. When we were students in the 1960s, election campaigns ...

We’ve all seen an unfortunate or offensive brand campaign and thought, “How did that get approved?” Like a can of soda to end a protest or cultural elements appropriated into a "new" mainstream trend.

It's amazing how much publicity a mere $1,000 can get you. I know: $1,000 isn't "mere" to everyone, but go to your favorite search engine and type this: "Matt Willens scholarship." Those of you having ...