Sega has announced a new partnership with the Olympics, which has got some hoping the Mario & Sonic at the Olympic Games series might not be dead.

Sonic and the Olympic Games have a multi-year partnership, but I can't help but wonder where Mario is and if we're getting a ...

SEGA partners with the International Olympic Committee to make Sonic the Hedgehog merchandise starting in 2026.

In a strategic move that hints at renewed ambitions for Sonic in the world of athletic branding, SEGA Corporation and the ...

Sonic the Hedgehog isn’t quite done with the Olympics, as Sega and the International Olympics Committee (IOC) have inked a new multi-year licensing deal. This collaboration will kick off with “Five ...

All the Latest Game Footage and Images from Mario & Sonic at the Olympic Games In this DS adaptation of the Wii title, Sega and Nintendo’s characters appear in the same game for the first time in ...

Nintendo’s Mario and Sega’s Sonic the Hedgehog were once positioned as bitter rivals, but the two characters have appeared in several games together over the last two decades. It all started in 2007 ...