What is an Optical Illusion? An optical illusion is a visual phenomenon where the brain misinterprets what the eyes see. Instead of perceiving an image exactly as it is, the brain fills in gaps, ...

Engaging System 2 requires significant metabolic energy. Your brain consumes a lot of your body’s energy as it is; intense ...

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During his remarks at the McDonald's Impact Summit 2025 last month, Donald Trump went out of his way to talk about Kamala Harris and Joe Biden, stating that he wants to assign both of them an IQ test.

Trump gets a lot of things wrong when he talks about cognitive tests. He recently bragged to journalists that he “aced” one, and said the doctors at Walter Reed told him no president had taken a ...

Most companies don’t suffer from a design problem. They suffer from a duplication problem. Teams across large organizations repeatedly reinvent the same digital elements such as buttons, forms, and ...