Products like DryWater, Water Melt and Liquid I.V. have caught on as Americans focus on optimizing their health, marketing ...

Logan Paul and KSI's energy drink seemed destined for success, but just a few years later, sales plummeted. What turned Prime ...

While most of the time, catching a cold is more an inconvenience than a serious health threat, if you have any underlying ...

Victoria Pham, Head of Category and Commercial Strategy UK&I - Beverages at Danone, explores the redefinition of the ...

The company’s new Propel Clear Protein caters to consumers on weight-loss drugs who need more protein, fiber, and hydration.

Put down your coffee mug for this: Scientists have discovered that people who stay properly hydrated appear to live longer, stay healthier, and develop fewer chronic conditions like heart disease ...

Daily water intake can vary depending on your needs, health conditions, and lifestyle. In addition to drinking plain water, you can consume fluids through foods and other beverages. For healthy adults ...

As the adult beverage industry faces threats on multiple fronts including: tariffs, inflation and increased costs; lower demand for alcohol; destocking from over-production and channel stuffing, and ...

It's often been said that today's young adults are much more focused on staying hydrated than previous generations, with expensive water bottles a popular accessory; it's occasionally even an object ...

While supermarket shelves are lined with energy drinks, few have added hydration and functional benefits. Jerry Rice, all-star NFL wide receiver who most famously played for the San Francisco 49ers, ...