E.l.f. Cosmetics wants to bring shopping to Twitch. The beauty brand has teamed with Amazon Ads to trial a live shopping ...

Twitch will now allow its users to buy products without dragging them away from the stream they’re watching. Announced ahead ...

Streaming industry booms as creators turn online passion projects into real income.

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f.

Twitch is preparing to roll out a new co-streaming feature that could change how esports broadcasts are measured. While the ...

STREAMER and cosplayer Emiru was reportedly assaulted during a meet-and-greet on the first day of TwitchCon 2025 in San Diego ...

OAKLAND, Calif., October 16, 2025--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), today announced an innovative ...

After years of eye-rolling, the industry is finally waking up to the power of the booming creator economy. Is it too late?

Alex Pattle spent the day with the UFC heavyweight champion, his father and coach Andy, and others close to the Wigan fighter ...

Elf Cosmetics, a brand from Elf Beauty (ELF), announced a partnership with Twitch, powered by Amazon (AMZN) Ads, to become the first brand to run an all-new and native in-stream live-shopping element ...

The Milk Cup 2025 is a massive $300,000 all-female Fortnite tourney, but the young competitors are not afraid. They're ready.

Equity partnership expands platform reach and education for micro- and mid-tier creators LOS ANGELES, Oct. 17, 2025 ...