Joe Sedelmaier, the award-winning commercial director behind the ’80s most pressing question, “Where’s the beef?,” died on ...
We remember Joe Sedelmaier, the man behind some of the most iconic TV ads of the 1970s and '80s. The commercials were not splashy, but their characters and catchphrases became part of popular culture.
He directed nearly 1,000 comedic commercials, including a much-quoted spot for Wendy’s and one for FedEx featuring a manic ...