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A truly comprehensive CRM system captures all of it. It aggregates and organizes every customer touchpoint into a cohesive profile, accessible to everyone who needs it. That doesn’t just create better ...

There's a profound difference between spending money on PPC and strategically investing in it. That difference is discipline.

This story is part of your SHN+ subscription Multiple brands, dense portfolios centered on specific regions, new incentives to achieve alignment in ...

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Striving to get on their customers’ “day one lists”, some B2B firms are positioning brand spend as the cherry on top of their ...