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Chevy's emotional holiday ad features a grandmother with Alzheimer's engaging in reminiscence therapy. Here's how it works.

Add Yahoo as a preferred source to see more of our stories on Google. A scene from Chevy's new holiday commercial. (Chevrolet via YouTube) (Chevrolet via YouTube) Get your tissues out: Chevy’s new ...
Yahoo

Video: Watch Chevrolet’s tear-inducing holiday ad about dementia, ‘A Holiday to Remember’

Add Yahoo as a preferred source to see more of our stories on Google. On Nov. 22, Chevrolet released a holiday ad partnered with the Alzheimer’s Association about a grandmother struggling with ...
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Chevy revives iconic television ad in time for Winter Olympics

Chevrolet plans to resuscitate several popular consumer campaigns from the past century this year, starting with one of its most iconic commercials, as part of its plans to celebrate America’s 250th ...
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Chevrolet’s viral ‘Memory Lane’ commercial yanks at viewers’ heartstrings: ‘Now I’m crying over a car ad’

Viewers say the spot is hitting them right in the holiday gut, with some admitting they made it through Christmas without tears -- until Chevy showed up on the screen. Chevrolet just took a joyride ...
AOL

Chevy's emotional holiday ad features a grandmother with Alzheimer's engaging in reminiscence therapy. Here's how it works.

Get your tissues out: Chevy’s new Christmas commercial is here, and it might make you weep. It will certainly teach you a bit about a therapy that may help patients with Alzheimer’s disease and other ...