McCormack won on details. In Positionless Marketing, one owner controls the full chain: insight to creative to launch to ...
Attribution is sometimes called the holy grail of measurement—and it's sometimes just an illusion. Honestly, it feels like ...
Advertising firm Omnicom on Tuesday posted a 4% rise in third-quarter revenue, helped by continued growth in its media and ...
An eight-legged doughnut is once again wreaking havoc on the Canton-based brand's social media accounts — and fans are eating ...
As Artificial Intelligence (AI) continues to reshape the global business landscape, the Philippine Marketing Association (PMA) puts innovation and inclusion at the center of its upcoming 54th National ...
To find marketing success in 2026, work through the three fundamentals of a successful marketing plan: audience, message and ...
Google and ex-Spotify staffers. Its core tech is "Lucy," an AI-powered bot.
Walmart Inc is aggressively expanding its advertising business after years of stuttering progress, even as a proposed deal to buy a stake in video-sharing app TikTok remains stuck in limbo.
In an era dominated by digital marketing, some entrepreneurs are finding success by turning back the clock and embracing traditional outreach methods.
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