Attribution is sometimes called the holy grail of measurement—and it's sometimes just an illusion. Honestly, it feels like ...

Advertising firm Omnicom on Tuesday posted a 4% rise in third-quarter revenue, helped by continued growth in its media and ...

An eight-legged doughnut is once again wreaking havoc on the Canton-based brand's social media accounts — and fans are eating ...

As Artificial Intelligence (AI) continues to reshape the global business landscape, the Philippine Marketing Association (PMA) puts innovation and inclusion at the center of its upcoming 54th National ...

To find marketing success in 2026, work through the three fundamentals of a successful marketing plan: audience, message and ...

When executives talk about cost, they usually mean capital, labor or raw materials. But there’s another line item quietly ...

NBC is returning to the sport after decades on the sideline, and streaming power player Amazon is joining the fray as key ...

Google and ex-Spotify staffers. Its core tech is "Lucy," an AI-powered bot.

So far this year, billions of dollars have flowed into companies that have reinvented themselves by making the buying and ...

Netflix’s missed the earnings target set by stock market analysts during the video streamer’s latest quarter, a letdown that ...

A Boston University business professor explains how the business of Halloween causes the spooky season to have an earlier ...