Last time, I discussed the overall picture of the Agentic AI Suite announced by AppsFlyer and the fact that your measurement foundation must be in place first for AI to work correctly. This time, as ...
MarTech on MSN
ChatGPT has plenty of advertisers, but not much revenue
OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough ...
The holidays ultimately put the trends already reshaping commerce, and the practices brands have spent the year building, to ...
NEW YORK, NY / ACCESS Newswire / October 19, 2026 / Ellery Voss Advisors, a New York and Hong Kong-based tech-enabled growth advisory firm, today released "La Próxima Ola," a research report on the ...
MNTN (NYSE: MNTN), the technology platform bringing performance marketing to Connected TV has been named a 2026 Inc. Power Partner Awards winner for a third consecutive year, recognizing the company ...
AppsFlyer has launched Creative Optimisation, its new product that provides marketers with unparalleled insights into their creative assets and data-driven guidance on maximising their impact. Coupled ...
Explore the challenges of retaining players in India's mobile gaming industry as marketers shift focus from installs to ...
In minutes, the self-service solution develops rich media content, such as video carousels, feature sets, product comparison ...
前回は、AppsFlyerが発表したAgentic AI Suiteの全体像と、AIが正しく動くためには計測基盤が先に整っている必要がある、という話をしました。今回は予告どおり、その中核にあるMCP（Model Context Protocol）を実務の目線で見ていきます。 MCPとは何か？ MCPは、AIツールと外部のデータやサービスをつなぐための共通規格です。もともとはAnthropicが公開 ...
AppsFlyer Direktörü Ece İnanç Stepien, yıl sonu alışveriş sezonunun artık tüm yıla yayıldığını ve müşteri yolculuğunun yapay ...
글로벌 모바일 앱 리타게팅 및 CTV UA 전문 기업 애딕티브 (Adikteev)는 전 세계 모바일 마케터들의 리텐션 (고객 유지) 현황과 전략을 분석한 ‘2026 리텐션 가이드’를 발간했다고 19일 밝혔다.
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