Investors in women’s sport need to consider a longer-term exit strategy than they would for the men’s sector, according to ...

Charlotte-based banking brand Truist will launch a personalised debit card as part of a new sponsorship deal with its local ...

Comcast has stepped up its backing of the NBA ahead of NBC’s return as a domestic rights-holder, with its telco arm, Xfinity, ...

Major changes are taking place at Mediapro, the Spanish media rights and broadcast production group, following the exit of ...

Scottish brewery BrewDog has continued its run of investments in UK sports sponsorship by acquiring the stadium naming rights ...

The United States has announced a plan to co-host the expanded 48-team Fifa Women’s World Cup in 2031 with fellow Concacaf ...

The local organising committee of the 2030 Winter Olympic and Paralympic Games has set out a first official budget for the ...

Sportradar has secured a mandate to continue to sell the international media rights to the Spanish Super Cup up until the ...

The PGA Tour has named golf retail and digital media company Good Good as title sponsor of a new PGA Tour tournament to take ...

In its 20th year of US Open sponsorship, Ralph Lauren has put pen to paper on an extension that takes the relationship until ...

FC Barcelona members have been told there are no plans to sell the LaLiga club’s stake in its licensing and merchandise ...

The European Broadcasting Union has locked down rights to the next two editions of the Fifa World Cup for three more of its ...