The "Trick & Treat" pouch takes a brand trait Capri Sun is notorious for, and leans into it for comedic effect.

GS&P's Senior Communication Strategist writes "Shifting patterns in how people interact with brands are changing. These ...

Losing Diane Keaton and Robert Redford felt sadder, more personal than other deaths. It was as if I had lost people I knew.

Dentsu's divisions are on a roll. The agency conglomerate is working with industry tech companies to guarantee and improve ...

LERMA/ will handle Hispanic creative, strategy, social, and paid media to help NPB drive relevance and boost consumption ...

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To celebrate the launch, the company tapped actress Debi Mazar ("Collateral," "Entourage") for a campaign that runs across ...

The company's Q3 earnings report topped analyst expectations, largely due to the growth of Zero Sugar and Diet Coke brands.

YouTube has begun to roll out its likeness-detection technology to creators in its Partner Program, enabling them to easily request that AI-generated content using their likeness be removed from the ...

The update was provided with the release of the company's third quarter earnings results which show an organic revenue gain for the period of 2.6%.

The winner was announced at The One Club's "Where Are All the Black People" Conference in New York City last Friday (October ...

Former Saatchi & Saatchi creatives Malaika Danovitz and Naomi Mersky have launched two., a micro-agency designed to ...