More free items and an in-store campaign to boost enrollment could help the fast casual giant expand its already considerable ...

Head of Marketing Alyson Griffin explains how the integration furthers the brand’s efforts around the intersection of sports, entertainment and culture.

As the meat snacks marketer expands, it is collaborating with the “Star Wars” universe for a campaign spanning retail, digital, social and out-of-home.

Anne-Isabelle Choueiri joins from Estée Lauder Companies and will be tasked with designing the operations that underpin the ...

The shop, which launched this year, looks to bring more cultural relevance to Smashburger’s marketing after the brand ...

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

Chris Bellinger, chief creative officer at PepsiCo Foods U.S., explains how the brand went big on the relaunch of Flamin’ Hot ...

A campaign and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices ...

The marketer of home and garden brands is using influencers, AI and sports marketing to be an always-on partner for gardeners ...

Olay, Secret and Downy are among the brands included in a multiyear deal that arrives as the league draws record viewership.

The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received ...

The mobile-heavy campaign strategically places QR codes near major museums to draw attention to a virtual gallery.