As global ad spend becomes overwhelmingly digital, marketers in Asia Pacific are entering a new era, one defined less by ...

After more than 30 years with Great Eastern, Colin Chan has stepped down from his role as managing director, group marketing.

Salesforce and OpenAI have announced a wide-ranging partnership that will bring Salesforce’s Agentforce 360 platform directly ...

Resorts World Sentosa (RWS) and Sentosa Development Corporation (SDC) are transforming the island into a spellbinding ...

The Coca-Cola Company claimed the crown as ‘eCommerce Brand of the Year’ at the 8th annual Asia eCommerce Awards, presented ...

PepsiCo has become the first global brand to publicly commit to making every part of its business agentic by 2026, with ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Many companies plan to deploy AI agents, with nearly 40% expecting them to work alongside employees within a year, but few ...

Mobile growth across the region is being reshaped by three key trends - mainstream AI apps, short-form drama and the untapped ...

Research from Koddi suggests the appetite is strong: over 95% of media buyers are open to purchasing onsite retail media ...

Raffles Hotels & Resorts is ushering its legendary service into a new era. With the launch of the second chapter of its ...

The tech giant has unveiled a Microsoft limited edition Crocs bundle, featuring design elements inspired by some of its most ...