With the namesake rapper onboard, the Health Doesn’t Need to Be Ludacris push positions Bayer’s legacy multivitamin as an ...
The new spots from the supplements brand address ‘major holes’ in the women’s health category, according to CGO Mary Beech.
The agency doubled revenue in key verticals and saw B2B growth surge 175% as it expanded its global footprint and high-level ...
The National Women’s Soccer League (NWSL) announced the appointments of Brian Kelly as chief commercial officer and Rachel ...
Arby’s, Wendy’s and Popeyes are among the partners joining a marketing push that debuts in cinemas on April 3.
As the ‘second-screen’ era fractures consumer attention, major brands are turning to long-form cinematic storytelling to ...
Microsoft has appointed Publicis Groupe as its global media partner, moving the account away from Dentsu. The account has been with Dentsu since 2014 and in the U.S. its media spend is worth $559 ...
As AI use becomes ubiquitous, the real competitive edge shifts to human judgment, craft and context that make creative work ...
WPP Media has rolled out an “AI-assisted” service, which will help agencies make cutdowns of clients’ original ads for ...
After thieves made a break for it with 12 tons of KitKat bars, the Nestlé brand is responding to the ongoing chocolate ...
Daniele Foti, VP of marketing, North America, shares how the coffee brand seized the viral moment and offers a glimpse into ...
From the red carpet to the winner’s podium, we sit down with the visionary leaders who defined advertising excellence in 2026 ...