DatafuelX rehired co-founder Dan Aversano to take the helm as CEO and lead it through its next growth phase, which revolves ...

Dive into AdExchanger's Morgan & Morgan coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads ...

There’s MMM and MTA, but no single ad measurement works for brands with multiple points of sale. On Tuesday, Northbeam launched an incrementality tool to complete what it calls “the trifecta of ...

Advertising won’t help Epic in its Apple App Store fee scrap. But ads could wring more revenue from its dwindling Fortnite ...

Dive into AdExchanger's Sokolove Law coverage for the latest updates, expert opinions, and analysis shaping the future of ...

European TV has never been an easy market for buying or selling advertising. That is why RTL Group is focusing on a total ...

No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution ...

Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic ...

Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop.

DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month ...

Pepsi cut ads, raised prices, and now must reverse both; YouTube is bringing interactivity to TV content; Instagram kills ...