Little Tikes celebrated the new Bluey the Ride: Here Come The Grannies! with an adult-sized Cozy Coupe pop-up at Alton Towers Resort. On Saturday 28th March, Alton Towers Resort officially launched ...

The launch introduces Peppa Pig into Craft Buddy’s Crystal Art Junior portfolio, with products designed to support early development. Craft Buddy is extending its licensed portfolio with the launch of ...

Toy World - the business magazine with a passion for toys. Published by Alakat Publishing Ltd.

Scout Elf Squad explores what Santa’s helpers do the other 364 days of the year, alongside other popular Santaverse characters. The Lumistella Company, the creative force behind the internationally ...

Under this agreement, Spacetoon International will hold licensing rights for TV broadcasting and merchandise across selected categories. Spacetoon International, a leading international entertainment ...

With the release of the live-action Lilo & Stitch movie just around the corner, Gill Archer, VP Hardlines, Disney Consumer Products EMEA, and Nigel Cook, VP Brand Commercialisation & Retail, Disney ...

For the November issue, Omer Dekel, CEO of PMI, shared with readers how the Kidult category’s continued evolution is shaping the toy industry and how PMI continues to lead the way in the sector. As ...

Hamleys stores in Milan, Bergamo and Rome have closed just over two years after the toy retailer’s entry into Italy due to financial difficulties. Giochi Preziosi has announced the closure of three ...

As the countdown to Wicked’s release in November gains pace, Universal has released further details of the extensive licensing and retail campaign. With just eight weeks to go, Universal Products and ...

The collaboration aims to unite KPop Demon Hunters with Lego brick building, with a new product to be revealed and available for pre-order this spring, and additional sets to come in 2027. The Lego ...

Fans can experience the definitive Lego Batman story from origin to legend with iconic moments spanning the Dark Knight’s legacy in film, television, comics and games. Developed by TT Games, the ...

The new agreement will see collections of iconic vehicles in Ferrari’s history, as well as new releases that capture the essence of Ferrari performance. Pocher, a leading manufacturer of high-quality ...