AI helped fuel Google and Claude’s rise on the BrandZ Most Valuable Global Brands report, which shows Zara overtaking Nike in ...

McDonald’s enters its first-ever naming-rights partnership for a major U.S. pro sports stadium with a Major League Soccer ...

Buyers break down the importance of presentations from TelevisaUnivision and Disney as MrBeast teases new membership program.

NBCU ad sales chief Mark Marshall opened upfronts week with a skit in which he pretended to be covered in tattoos of brand ...

Netflix VP of Global Marketing Magno Herran joins the Marketer's Brief podcast to discuss brand partnerships and reaching Gen ...

Buyers break down the importance of presentations from NBCUniversal, Fox and Amazon.

It’s no secret that political advertising has surged to unprecedented levels, but what’s driving that growth? And what ...

Here's everything to know about the TV upfronts before presentations kick off this week. (MicrovOne/) By. Brandon Doerrer ...

Everything to know about the TV upfronts this week.

Publicis’ decision follows findings from an audit of The Trade Desk conducted by FirmDecisions.

Freshpet says, “When your person’s not a person, you feed them Freshpet.” ...

15 media buyers and sellers give their predictions for the 2026 upfronts.