Global partnership includes hero film and in-person and digital experiences for fans. by Lucy Shelley ...

Generali Central’s chief marketing, customer and impact officer leans on social listening, NPS, and research-led insights to shape marketing, refine processes, and redesign customer journeys ...

From AI search and real-time attribution to vernacular context and better consumer signals, the closed-door CMO forum ...

Now in his 9th decade, the S4 Capital founder is still ragging on WPP and thinks PR is just an extension of advertising that ...

The Escape Route’ campaign transforms rewards into visible progress, where each swipe earns BluChips and moves users closer ...

Crocs India has launched a digital-first campaign featuring Rakesh Bedi, using humour and nostalgia to drive cultural relevance and audience engagement. Conceptualised by One Hand Clap, the campaign ...

The mandate was awarded following a competitive multi-agency pitch involving several leading PR firms in the country.

Pratilipi has launched Double Tap Films, marking its entry into the microdrama content space with a data-driven, mobile-first production model. Positioned as India’s first data-backed microdrama ...

The Germany-headquartered company has sold BurdaLuxury to Jaipur Capital as it sharpens its focus on core European markets.

WPP Media, Publicis and Omnicom Media Group (OMG) earned the most new business in 2025, according to the latest COMvergence ...

VETO is India’s family-first CTV-focused OTT platform designed to deliver a trusted and seamless large-screen viewing experience for modern households. Built for the Connected TV ecosystem, the ...

The appointment marks the Swedish EV’s first long-term engagement with a dedicated influencer marketing agency.