Ford will launch a mid-tier off-road performance Bronco RTR early next year that will be priced below the Raptor. Ford's decision to get into off-road was historic for the company as it filled a white ...

Riyadh, Saudi Arabia — Surrounded by some of the world’s best off-road drivers, motorsports technicians and his Ford Racing lieutenants — including Henry Ford’s great-great-grandson Will Ford — CEO ...

Detroit — Off-roading is a strategic bet for Ford Motor Co. to boost sales and attract younger buyers, even as forecasts predict vehicle affordability concerns could shrink the U.S. market this year.

Ford's first dedicated off-roader came in the form of the original Bronco, which debuted in 1966. Ever since this point, the company has had an affinity for providing truly capable machines in its ...