Discover how behavioral economics examines psychological influences on economic decision-making, diverging from traditional ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...

The roots of behavioural economics go back to the 1950s, when economist and cognitive psychologist Herbert Simon began to look at ways to merge those two fields. Mainstream neoclassical theory had ...

The sale of regulatory technology to financial institutions is often a long and complex process, with multiple stakeholders, as is the norm for enterprise sales. But let’s look at how the principles ...

One of the things still worrying me about robodebt was the attention to detail. By that, I am not referring to the crude system by which hundreds of thousands of Australians on benefits received ...

Humans are driven more by emotion than logic and 95% of our buying decisions are made subconsciously. By adding behavioural economics to the power of advanced mix marketing modelling (MMM), CMOs are ...

The Australian Labor Party’s 2019 election campaign showed a depth and breadth of economic policies rare for an opposition party to present. Its policy agenda was boldly extensive. But in developing ...