This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Figuring out the best online marketing ...

When trying to learn something new about paid or organic search results, there’s a good chance you will run into countless articles about how they differ or which one is better. However, what you may ...

One often-mentioned best practice for SEO is to use a test PPC campaign to “get some initial data” about a query space, and people frequently make reference to the fact that you can get valuable ...

Search Engine Land » Platforms » Google » Google algorithm updates » SearchCap: Google Feud, AdWords Top Movers & Mobile SEO Ranking Below is what happened in search today, as reported on Search ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Track calls from the phone number on your website with a couple of pieces of code.

With the approaching consolidation of the Keyword Tool and the Traffic Estimator into the Keyword Planner, SEO and PPC professionals should become familiar with this new product. Here's a comparison ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

A Google AdWords Help thread has something that is obvious to you and me, but when said out loud by a Googler, it makes you smile. In short, an AdWords advertiser was suspended from the ad network. He ...

Starting with the right foot means a lot in advertising. Read more about the 10 DOs and the 10 DONTs that will help you optimize your AdWords account! 1. DO utilize the keyword planner. Google has a ...

This week in search, we reported that the Google Search Console beta is now live for everyone. Also, SEOs and Google got in a fight about subdirectories versus subfolders. Google’s remove URL report ...

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