The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.

The 24-hour cable news network announced on Monday that it is taking on a new name in the wake of its spinoff from NBCUniversal.

Under the new Versant group of spinoff NBC cable TV networks, some analysts are sure to believe that MSNBC will be dinged. Consider advertising brands currently buying into MSNBC.

An email to Versant staff announced that USA Network's sports content will merge with Golf Channel as "USA Sports," among other changes.

MSNBC will soon be known as "My Source News Opinion World" as it exits Comcast's family into the newly created media company Versant.

Political news network MSNBC is preparing to change its name as Comcast Corp.’s NBCUniversal spins off some of its media brands into a separate company called Versant.

The company will house most cable channels formerly owned by NBCUniversal, and will have more freedom when it comes to streaming live sports. Things could be about to get weird between NBCUniversal and Versant,