Singer Sophia James went viral for creating exclusive groups on TikTok as a “science experiment” to promote her music. She ...

Sophia James made seven videos to promote her new song "So Unfair," and one of them inadvertently launched a trend.

Because the premise was so simple, it spread fast. Folks stitched the video to announce their own membership, while others ...

Singer-songwriter Sophia James tried to break through TikTok’s algorithm to boost her new song’s reach, but ended up creating ...

TikTok users who came across the video quickly adopted their group seven status as a point of pride. “Group 7 is a group full ...

After "6 7" went viral on TikTok, a new meme has surfaced. Here's what it means to be in "group 7" and how the new meme went viral so fast.

Group 7’ is a viral TikTok trend started by musician Sophia James, whose seventh video in a series testing the algorithm ...

A new TikTok trend has users identifying with "Group 7," thanks to an indie rock artist's mission to promote her new single.

A series of videos posted by musician Sophia James has since sparked into a viral TikTok moment that sees users claim their ...

The latest “group 7” trend on Tik Tok has a mysterious enough sounding tagline, but it began an "experiment to get her music ...

The viral 'Group 7' TikTok trend was originated by singer Sophia James' video, which now has more than 30 million views ...