Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available ...
IRIS.TV will remain independent, and Viant will push CTV platforms to adopt its IRIS ID to provide contextual signals beyond ...
During its earnings call on Thursday morning, Disney announced plans to bring ESPN+ content to Disney+ starting on December 4 ...
The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the ...
As Sequent Partners ceases operations, its leaders look back at how far the ad industry has come – and how far it still needs ...
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and ...
Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search ...
PubMatic told investors that it won’t lap the impact of a large DSP (ahem, DV360) having switched to a first-price auction ...
Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they ...
On Tuesday, MediaSense, a UK-based company that specializes in handling media account reviews, announced its acquisition of ...
The physical presence of the boutique is a force multiplier for Nespresso’s marketing efforts. Nespresso predates the ...
The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, ...