Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.

MSNBC is undergoing a makeover. As part of a new company, Versant, to be spun off from NBCUniversal in late 2025, the home of popular left-leaning hosts like Rachel Maddow and Jen Psaki will adopt a new name and logo.

Mark Lazarus, who's leading Versant, announced that MSNBC would trade its famous name for a new one: My Source News Opinion World, or MS Now.

For those of you who believe that secret messages are being subliminally hidden in advertising or if you play a heavy metal song backwards, say, the new logo for the rebrand of MSNBC will let you have a field day.

MSNBC’s rebrand is the latest in a series of name changes across media. Earlier this year, Warner Bros. Discovery’s Max service said it would rebrand as HBO Max, returning to its roots. Publisher Dotdash Meredith recently rebranded as People Inc. And earlier this month, Roku announced a new streaming service dubbed “Howdy.”

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

Cable news network MSNBC will change its name and drop the iconic peacock logo as parent Comcast presses ahead with the planned separation of many NBCUniversal cable networks later this year.

Its logo will change from NBC’s trademark rainbow peacock to a blue background with a red-and-white striped flag.

MSNBC's proposed name and logo change isn't quite landing, especially on the Internet. See what netizens are saying about the rebrand.