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MSNBC’s Rebrand Invites Bemusement and Ridicule
One brand strategist, Oliver Errichiello, who has advised more than 200 companies, called the rebrand “a big failure.” He noted that it did not retain elements of NBC’s signature peacock, a logo recognized by television viewers for nearly a century, and one that many graphic designers regard as one of the best corporate marks of all time.
New York Magazine on MSN19h
MS NOW: Everything Wrong With MSNBC’s New Name and Logo
Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.
MSNBC is rebranding to MS NOW, but Microsoft’s influence lingers. A look at the history of Microsoft’s role, and how the “MS” ...
Cable news channel MSNBC is going to rebrand as My Source News Opinion World, or MS NOW, according to a new report from the ...
Reactions rolled out on the news that MSNBC is getting a new name, MS NOW, and a new logo that drops the peacock symbolism.
The change comes as MSNBC and other Comcast cable networks are set to spin off into a separate company, Versant, led by Mark ...
In an internal memo, MSNBC President Rebecca Kutler said the rebrand "allows us to set our own course and assert our ...
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