Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

The two toy companies have been named co-master licensees for the franchise, with plans to roll out a slew of products ...

Mattel said U.S. retailers significantly ramped up orders in recent weeks, giving the toy company enough confidence ahead of ...

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

In exchange for dropping its opposition to a trademark filing for a political podcast, Mattel insisted that the show not ...

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...

Netflix is bringing its animated sensation KPop Demon Hunters from screen to store shelves with a new global toy line.

Mattel struggles with falling sales and tight margins as Q3 disappointed. Click here to find out why MAT stock is a Sell.

Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

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As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.