MSNBC announced a new name for the network on Monday after being thrown out of the NBCUniversal club and forced to drop both the NBC and the peacock logo from their branding. The network’s new name will be MS NOW.

On Monday, Aug. 18, the cable news channel revealed it has rebranded amid its exit from NBCUniversal. MSNBC will now be called My Source for News, Opinion and the World, or MS NOW.

MSNBC's proposed name and logo change isn't quite landing, especially on the Internet. See what netizens are saying about the rebrand.

Political news network MSNBC will rebrand to MS NOW as Comcast’s NBCUniversal prepares to spin off several media brands into a new company called Versant,

This update also involves a new logo, sans NBCU’s signature peacock, in order to distinguish itself from NBCU. While CNBC—which stands for Consumer News and Business Channel—will keep its name, the network will also take on a new logo without the peacock.

MSNBC is rebranding to "MS NOW" and is getting a new logo. Employees are chattering about what the rebrand signals for the cable TV network's future.

MSNBC announced on Monday that it would change its name to MS Now later this year. The name stands for My Source News Opinion World. This rebrand is part of a move by MSNBC parent company Comcast that began last November to spin off cable television networks.

In addition to MS NOW, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but retain its name

Now, MSNBC is MS NOW. As MSNBC leaves NBCUniversal for Versant (formerly, SpinCo.), the cable news channel is rebranding to an acronym that stands for My Source for News, Opinion and the World. Right, so the MS no longer stands for Microsoft, but it’s still there.

Lefty cable channel MSNBC is being forced to take on a new name after its spinoff — as the NBC brand strips the network of its iconic peacock symbol. Mark Lazarus, who will lead Versant, the new company consisting of MSNBC and other cable assets,

MSNBC is changing its name to MS NOW (short for My Source for News Opinion and the World). MSNBC will have a new name as it seeks to carve out an identity that will have it competing for scoops and news with current corporate sibling NBC News following the spin-off of the bulk… pic.twitter.com/3QOvpP8ZBL

The change comes as MSNBC and other Comcast cable networks are set to spin off into a separate company, Versant, led by Mark Lazarus. In addition to MSNBC, CNBC, Golf Channel, GolfNow, and SportsEngine will also be joining Versant and all will be losing the iconic Peacock logo.