Since Target decided to eliminate its DEI initiatives, Black people have been standing on business. The corporation continues ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 ...

While online backlash to American Eagle’s Sydney Sweeney ad has cooled, new data from Pass_by suggests the impact may still ...

Worker foot traffic in downtown Seattle continues to show signs of improving, more than five years after the start of the ...

How Foot Traffic Attribution Works For foot traffic attribution, a marketer starts with an audience created from location data. For easy math, let’s say the audience size is 100,000 people.

Overall foot traffic to department stores was up 128.7% compared to the Saturday 2024 daily average, surpassing last year’s 119.4% increase over the 2023 Saturday average.