U.S. President Donald Trump will appoint Airbnb co-founder Joe Gebbia to lead a team charged with remaking the government’s digital services, according to two officials familiar with the matter, as part of his goal to transform federal agencies in the name of efficiency.

U.S. President Donald Trump's new design chief said on Saturday he aims to improve government services to be as satisfying to use as the Apple App Store. Trump has named Airbnb co-founder Joe Gebbia to spearhead the new National Design Studio that will seek to make digital services at federal agencies more efficient.

The new “America by Design” effort includes a recruiting push for relevant talent — though the administration has shed many government designers since Trump took office.