CEO Julie Felss Masino defends Cracker Barrel's controversial rebranding efforts amid widespread social media criticism calling the changes generic

This time, netizens are boycotting Cracker Barrel and Julie Felss Masino, its president and CEO for the last two years. Before working at the Southern country-themed restaurant ch

Cracker Barrel CEO Julie Masino talks tariffs, value on the restaurant menu and the response to the newly redesigned stores, logo and restaurants.

Cracker Barrel revealed a new logo among other changes, stirring controversy. Will there be any changes in PA? What we know.

According to Fox Business's August 21, 2025, report, the online backlash regarding the restaurant chain's new simplistic logo ended up plummeting their stock. On Thursday, the Southern country-themed chain's stock saw a drop of 7.2%, causing a loss of $94 million.

Cracker Barrel revealed a new logo among other changes, stirring controversy. Will there be any changes in PA or Del? What we know.

Cracker Barrel has unveiled a new text-only logo for the first time in 48 years, inspired by its original design and classic menu items. CEO Julie Felss Masino says the revamp keeps the brand's legacy intact while modernizing it for today's guests,

The stock of Cracker Barrel Old Country Store, Inc , tanked in the wake of its new logo redesign, which has prompted accusations that the iconic restaurant franchise has been overtaken by wokeness

While Cracker Barrel CEO Julie Felss Masino dismissed the public anger over the change of the logo of Cracker Barrel, the row turned into a political one with the MAGA denouncing the logo change, calling it 'woke' and 'liberal' and Democrats questioning the outrage over a logo change.