A game-changing global sporting shift is taking place. But the penny still hasn’t dropped in Australia

A period undie brand is sponsoring one of the UK’s most prestigious football clubs, a makeup company has signed up with ...

Beauty brands are cashing in on the beautiful game – and are showing women’s football is big business

Beauty brands are cashing in on the beautiful game – and are showing women’s football is big business - IN FOCUS: The summer ...
AOL

Women’s Sporting Goods Boom for Hot Startups Like Moolah Kicks and Round 21

Amid the surging popularity of women’s sports, women’s sports merchandise generated an estimated $4 billion in sales in 2024, according to Deloitte. Against that backdrop, startup Moolah Kicks, which ...
Forbes

How Brands Can Rock The Women’s Sports Revolution

Forbes contributors publish independent expert analyses and insights. Katie Baron is a writer covering brand strategy, trends & innovation. Get Your Kits Out Festival, an off-pitch celebration of ...