A game-changing global sporting shift is taking place. But the penny still hasn’t dropped in Australia

A period undie brand is sponsoring one of the UK’s most prestigious football clubs, a makeup company has signed up with ...

Beauty brands are cashing in on the beautiful game – and are showing women’s football is big business

Beauty brands are cashing in on the beautiful game – and are showing women’s football is big business - IN FOCUS: The summer ...
Forbes

How Brands Can Rock The Women’s Sports Revolution

Forbes contributors publish independent expert analyses and insights. Katie Baron is a writer covering brand strategy, trends & innovation. Get Your Kits Out Festival, an off-pitch celebration of ...
AOL

Women’s Sporting Goods Boom for Hot Startups Like Moolah Kicks and Round 21

Amid the surging popularity of women’s sports, women’s sports merchandise generated an estimated $4 billion in sales in 2024, according to Deloitte. Against that backdrop, startup Moolah Kicks, which ...
Yahoo! Sports

Meet Sporting Jax: It's the name for Jacksonville's new men's & women's pro soccer teams

Sporting Jax co-founder Ricky Caplin, consultant and former University of Florida coach Becky Burleigh and co-owners Fred Taylor and Tim Tebow hold jerseys in Sporting Jax colors during the soccer ...
News4Jax

Sporting JAX women ready for historic opening match on Saturday at UNF

JACKSONVILLE, Fla. – History is on the clock for the Sporting JAX soccer organization. On Saturday night, Sporting JAX will play its inaugural match at UNF’s Hodges Stadium. It’s the launch point for ...