The AUSL had fans, brands, and media chasing its rise ball during its debut year, and partners from Major League Baseball to Sephora joined the growing chorus from the softball league's dugouts. First ...

How women's sports is bringing in new brands and getting traditional sports sponsors to show up in different ways ...

The track record may be “spotty.” But after a summer of sold out games in Rosemont, league reps think women’s pro softball has staying power. “What is it not about softball?” replies Megan Faramio, a ...

WASHINGTON - It was a dark and stormy night. Taylor Swift and other female-led pop artists blared over the loudspeakers as players headed up to bat. The 17th Annual Congressional Women's Softball game ...

Oklahoma softball class of 2027 commit, Juliana “Goose” Hutchens, was named the Most Valuable Player and landed on the All-World team at the WBSC U-18 Women’s Softball World Cup Finals 2025, due to ...

KANSAS CITY, Mo. — This summer has been huge for women's baseball and softball as the spotlight on both continues to grow. Kansas City hosted dozens of young women hoping to sharpen their skills.

PORT HURON — Micah Wallace-Seals fondly remembers the summer of 2005. It was then, at the age of 20, when he first started playing recreational softball in Port Huron. But there's another reason why ...

COBB COUNTY, Ga. — A women’s professional fastpitch softball league has come to metro Atlanta: the Atlanta Smoke. Their first home game was July 4. The Atlanta Smoke is owned by former MLB All-Star ...

Congresswoman Julie Johnson (TX-32) will participate in the Congressional Women’s Softball Game, taking place at Audi Field in Washington, D.C. today (Wednesday, July 16). The game brings together a ...