Marketing

How to Conduct Brand Positioning Research for a High-Impact Marketing Strategy

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...
Marketing

How to Unleash the Power of Brand Repositioning: A Four-Phase Process

Many brands and companies today are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply ...
Searchenginejournal.com

B2B Brand: Why It Matters More Than You Think

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a marketing asset. This excerpt is from B2B Marketing Fundamentals by Kate Mackie ©️ ...
Forbes

Brand Strategy: What It Is And Why It’s The Pulse Of Great Businesses

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ask someone about their brand, and they’ll likely point to a logo. Maybe it has a sleek font ...
Forbes

What Is Brand Personality—And How Can Small Businesses Develop One?

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...