Search driven traffic used to deliver visitors and sales. AI is reducing those clicks and businesses that rely on educational content are feeling it first. For years, the formula for online business ...

The IT sector appears to be the least affected by the rollout of AI-powered search, according to new research. The Google AI ...

An analysis by research firm Similarweb found that the number of people accessing major news sites from Google searches has dropped dramatically over the three years leading up to 2025. The Washington ...

Darren Woolley spent years sharing his expert knowledge of marketing on the web for free. Almost overnight, the world mostly stopped listening to businesses like his.

Google's algorithm changes last year led to a plummet in search engine traffic for news websites and publishers, and even resulted in the bankruptcy of some independent publishers, including Turkey's ...

Google’s AI Mode and Overviews, rolled out in 2025, cut site traffic by up to 70%. Publishers adapt with high-quality content and diversified strategies. As Photography : Pexels Google's AI Overviews, ...

Content is essential for SEO. It is – and will continue to be – one of the most important organic search ranking factors. Now that we’re in the age of content explosion, churning out and distributing ...

The world of SEO has changed, especially with the rise of zero-click searches, where users get their answers directly on Google’s search results page without clicking through to any websites. A study ...

Website traffic is the lifeblood of every online business. More visitors to your website means more potential customers seeing your products. The more people you get in front of, the more sales you ...