Warby Parker Inc. is headed toward the bull’s-eye and opening shops-in-shop in Target stores. The partnership starts with five shops set to open in the second half in Willowbrook, Ill.; Bloomington, ...

Target is partnering with Warby Parker to open five shop-in-shops during the second half of this year, the retailers said in a Thursday announcement. Warby Parker employees will run the shops, which ...

After 15 years, Warby Parker's signature Home Try-On program will soon be kaput. The eyewear giant is discontinuing the try-before-you-buy service that made it famous at the end of 2025 as it expands ...

When Warby Parker launched as a digitally native brand 15 years ago, it quickly realized that it needed to find a way to help customers feel confident purchasing eyewear online. Without physical ...