South Carolina festivals are gaining recognition from USA TODAY 10BEST Readers' Choice Awards for their unique offerings.

GREENVILLE, S.C. (WSPA) — Volunteers will make thousands of sandwiches Wednesday morning for hungry neighbors in need in Greenville for the 4th Annual National Sandwich Day. Feed and Seed and Visit ...

The SEC women's basketball tournament in Greenville is boosting local businesses, with a projected $20.8 million impact and ...

Greenville, South Carolina's growing popularity is fueled by social media, word-of-mouth, and national rankings. Online creators and influencers are key to marketing Greenville as a travel and ...

On Monday, Greenville city councilmembers took the first official steps to build a new conference center district downtown. It's a project nearly 15 years in the making, and it's one of the most ...

I've lived just outside Greenville, South Carolina, for the past 11 years and can't imagine calling anywhere else home. Named one of "The South's Best Cities in 2025" by Southern Living and one of ...

GREENVILLE — Team USA figure skaters will make a Greenville stop on their post-Olympic national tour. The lineup will include medal winners from Milan and previous Olympics. The 2026 iteration of the ...

Greenville and the Upstate market are known as a place to move to and visit, much of which has come through the power of social media and word-of-mouth marketing. A spotlight on Greenville's ...