Naming cars is an extraordinarily complex science. It's also one into which automakers pour barrels-full of dollars that seemingly could have been spent on silly things like steering and suspension.

The next time you pull up to a traffic signal, you might be sitting next to a Betsy or Betty — but we're not talking about the driver.A new study found 42 percent of people named their vehicles. Betsy ...

Automobile model names are often meant to impart a certain kind of style and one of the most common ways to do that is to use the name of a city or place. Some like the Chrysler New Yorker and Toyota ...

Cadillac‘s cross-town rival, Lincoln, is using real names for its new wave of vehicles to try and create an “emotional connection,” between the vehicles and its customers, Lincoln marketing director ...