Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site, ...

Knowing how to use Google Analytics can give your website a massive boost. Here's how to get started with Google's tool for ...

The Internet is now one of the most important sales and communications channels for many businesses. Using the Internet to sell, allows extremely cost effective customer generation as well as the ...

Businesses must evaluate their online marketing tactics in order to attract new customers and improve profitability, says Marcel Holsheimer, vice president of marketing, EMEA at Unica Web analytics ...

How well a job you do in the early stages of your web analytics has a big impact on your success in the future, says Gary Angel, co-founder and president of Semphonic, an independent web analytics ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Your website’s data matters. By tracking your site’s most important metrics, you can get a valuable look at how well your SEO strategy is working; what a typical customer does on your site; and even ...

Whether companies like it or not, they're a part of the social media mayhem. As long as your customers and competitors are on there, you're there. The decision companies have to make, of course, is ...

Many phishing websites are now using unique user IDs (UIDs), and that gives defenders a signal to detect phishing attacks before they do much damage. An increasing number of phishing websites use web ...

Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...

Today’s business landscape is a tumultuous one, with 29% of UK businesses citing economic uncertainty as a key factor in affecting turnover. Success in this climate means making the right decisions ...