To better understand which social media platforms Americans use, Pew Research Center surveyed 5,022 U.S. adults from Feb. 5 to June 18, 2025. SSRS conducted this National Public Opinion Reference ...

Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...

The average American spends nearly 2½ hours per day on social media, and that number more than doubles for teens, studies have shown. For many people, the reliance on social media can feel much like ...

Marketing and PR have changed in amazing ways in the past few years. New tech capabilities, speedier dissemination of news, and evolving social platforms all have the potential to generate visibility ...

This is the second of two posts devoted to the contentious issue of social media use by teens. Some researchers have reported negative correlations between social media use and indices of mental ...

This study is Pew Research Center’s latest effort to explore the landscape of teens and technology today. It focuses on social media and how the views and experiences of teens vary across sites. This ...

UD Associate Professor Mellissa Gordon finds that frequent social media use is associated with decreased academic achievement among early adolescents While most people think about older teens and ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...