During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs and ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

US consumer confidence has experienced notable fluctuations, reflecting a range of broader economic challenges and shifting spending habits. One significant factor is inflation, which has led to ...

The whisky industry thrives on a unique interplay of tradition, scarcity, and emotional connection. It is a market where the product transcends its practical use, becoming a vessel for storytelling, ...

A customer is the most valuable asset for any business, and investing a reasonable amount of time and energy towards building a good customer base is crucial. Businesses involve identifying leads, ...

Marshall Hayner, Co-Founder and CEO of Metallicus, and Peter Cuderman, Former Chief of Policy for the State of Florida and Blockchain Policy Expert, join Nasdaq TradeTalks to discuss the intersection ...

Consumer behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is completely customer oriented, so it makes sense to understand the ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

Michael Davis is the CEO and founder of Merek Security Solutions, a data mindfulness and cybersecurity firm out of Santa Fe, New Mexico. In today's digital age, businesses should understand human ...

Packaging is a unique aspect of the product world because it often serves as an ambassador for the brand. Good product packaging can influence consumer behavior. It’s a microcosm of the broader world, ...