Packaging is a unique aspect of the product world because it often serves as an ambassador for the brand. Good product packaging can influence consumer behavior. It’s a microcosm of the broader world, ...

Consumer sentiment reflects consumers' overall attitude and confidence regarding the economy. Positive consumer sentiment often leads to increased spending, driving economic growth. Negative consumer ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

As businesses get better at understanding their target audiences, the channels they use and their performance metrics—largely thanks to software advancements—one group remains a bit of a mystery: ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

SMU Office of Research – Content streaming services such as Netflix and Apple TV often make suggestions of shows to watch. This feature is understood by the general public to work on the logic of “you ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Orchestra AI, Inc. today announced the general availability of its AI Search Intent Classifier, which categorizes brand mentions in AI chat platforms to help marketers understand prospect behavior ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...