In 2025, that debate feels outdated. Uber now operates from a position of strength. It generates consistent profits, produces ...

Uber Technologies Inc. was unable to convince a federal court to delay the second-ever jury trial, scheduled to begin next ...

Uber Advertising is launching an insights platform for marketers called Uber Intelligence. It has partnered with LiveRamp to aggregate users' data without revealing their identities. Uber has said its ...

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

Uber Ads is now a $1.5 billion run rate business. Advertisers benefit from high-intent, closed-loop attribution, which gives them a clear return on ad spend. If ad growth continues at this pace, it ...

U.S. District Judge Charles Breyer, of the Northern District of California, rejected Uber's request to postpone the Jan. 13 ...

Uber has already proven that it can sustain its profitability. The next question is whether it can compound from here on out.

For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an awkwardly low bar. A viewable ad, by the IAB’s accepted definition, is one in which ...

BOSTON — Ride-hailing company Uber is putting big dollars behind its push to sink a plan that would increase fees on driving to and from Logan International Airport, but the executive overseeing the ...