We need to talk about boobs. Because they’re getting bigger... a lot bigger, apparently. The average cup size in the UK is now a 36DD and it’s on the rise. So much so that the likes of Marks & Spencer ...

For many people, bra shopping falls somewhere on the emotional scale between flat-out disappointing and totally traumatic, and the same could be said for the actual wearing of said bras. Many women ...

DD, DDD, E, F, FF, G, GG, H, I, J -- seem like a less friendly version of the alphabet? For women with large breasts, it is. And with the average American bra size ...

Sorry, we should be measuring our bra size how often?! Yep, that's right, according to Boux Avenue's bra fitting experts, the brand recommends you get your bra size ...

Understanding how to size a sports bra relies on more than just guessing off of what you regularly wear. This process requires a more accurate measurement of band and bust, and consideration of your ...

Despite the diverse skin tones and sizes offered by Rihanna's super successful Savage x Fenty line and the advancement of the body positivity movement, inclusive underwear companies are still few and ...

Scoring the perfect pair of everyday jeans or a dress you can’t wait to dance the night away in? That’s the kind of shopping that feels like a special treat. But buying a new bra? You probably dread ...