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Under Armour Splits With Steph Curry In Major Brand Reset, Lifts Restructuring Charges To $255M— Retail Shrugs It Off
Under Armour announced that it is ending its partnership with NBA star Stephen Curry as part of an internal restructuring. ・Under Armour, which signed Curry in 2013, offers a line of his signature sneakers and apparel.
The NBA star and Under Armour will be parting ways, as the sportswear company restructures in an attempt to turn around declining sales.
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