Google is disputing the accuracy of new research that indicates that Google has been violating its own standards for placing ads on third-party websites about 80% of the time. The research in question ...

YouTube on Monday released a CPM-based pricing model for its skippable video format called TrueView for reach. Read the blog post. This pricing model optimizes not for viewability but for on-target ...

In a blog post, Google introduced TrueView for action, a new YouTube ad format that gives marketers a way to add tailored calls-to-action during and after a video ad. The new capabilities were ...

Add Yahoo as a preferred source to see more of our stories on Google. YouTube is rolling out a new way for advertisers to buy spots that users can choose to skip after 5 seconds — designed to optimize ...

Google violated its promised standards when placing video ads on other websites about 80% of the time — a dismal rate that raises questions about the search giant’s transparency’s online ad business, ...

In today's marketing landscape, video advertising is more important than ever. And no platform is as crucial for running a successful video ad campaign than YouTube. One of the most effective formats ...

As a video ad industry executive, I am often asked to provide perspective on two topics: new innovative video ad products, and what Google is doing. These topics have been combined recently with a ...

Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout from the recent TrueView scandal. The company, which ...

SMX‌ ‌Overtime‌ ‌is‌ ‌part‌ ‌of‌ ‌our‌ ‌speaker‌ ‌series‌ ‌from‌ ‌conference‌ ‌presenters‌ ‌who‌ ‌answer‌ ‌questions‌ ‌from‌ ‌SMX‌ attendees‌ ‌on‌ ‌a‌ ‌variety‌ ‌of‌ ‌topics.

In a shocking revelation reminiscent of Facebook's notorious metrics scandal of 2018, a recent report exposes Google's GOOG TrueView skippable in-stream video ads as potentially misleading advertisers ...

This week Google introduced two ad innovations that are designed to help people find more of what they want on mobile devices. With these new ad types, Google looks beyond the initial app install to ...